Total Pageviews

Thursday, 13 January 2022

Bharat blade and HMT watch

In 1950s good shaving razor blades were very expensive  in India because of restriction on imports. 7 o'clock and Gillette blades were available for a very high price and people used to prolong the life of these blades by using a blade sharpener (available in blue or light green colour).

 As far as I remember the first blade manufactured in India was Bharat blade which was available for four Anna's for a pack of 5  blades. it was a poor quality blade and one needed alum to  rub on the tiny cuts from this blade during shaving.

I  remember that on a day  in  the latter half of 1966 the first good Indian blade hit the market. It was Erasmic Silk Edge blade. The price was 50 paise for a pack of 5 blates and in the days following there was a big rush to buy these high quality blades.

Similar is the story of wristwatches.  After independence, due to high customs duty, wristwatches became a very expensive item. By 1967 one had to part with around Rs.300 rupees to buy a standard imported watch (equal to around Rs. 30000  rupees of today). 

And then in 1967 came the first Indian watch - HMT Janata watch. There was initially a huge rush at the sales points and I remember I purchased my first HMT Janata watch for a family member for rupees 107 and 50 paisa by standing in a long queue at the Patel Chowk GPO building in Delhi .

it was only in early nineties  that floodgates for imports were opened in India and suddenly the world was our market  !

No comments: